Pictorial marks event logo: Design a minimalist, single-image graphic of a well-known object associated with your event audience or topic to refresh your established brand.Wordmarks event logo: Turn the entire event name into a logo with interesting fonts and colors to establish event brand identity in the first few years.
Lettermarks event logo: Create a logo using only the event’s initials for easier printing and recognition – especially if your event name has more than three words. Decide which type of logo you need.Ĭhoose one of the five main types of logos for events based on the benefits they provide to supercharge the effectiveness of your design: Consider what feelings you want to invoke in future event attendees to guide your shape, font, and color choices.Ĭreate an event as great as your event logo. Test the readability of your logo design at 7% and 500% of its original size to see how it looks on surfaces as small as pens or as large as billboards. Pick only one or two standout features such as a neon color or a custom-made font and keep the rest of the design minimalistic. Check off each of the following list items to come up with a highly effective event logo: Use basic logo design principles to create an image that looks great, represents the brand well, and helps achieve event goals. Brush up on event logo design basics to create the best event logo. Discover 10 easy ways to make the best event logoĬreate the best event logo with ideas and exercises for designs that grab attention and communicate what your event is all about. Discover principles, exercises, and tools that will help you create the best event logo for your goals. Which is why we’ve compiled these 10 simple methods to make impactful event logos. 
This means that event logos help potential attendees comprehend and remember an event’s name, purpose, and identity more effectively than any other branding tool. Why are event logos important? Humans process and store images 60,000 times faster than text.
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